RECAP: VALENTINE’S DAY MEDIA TOUR

At the request of our members for the winter season, SDC Laurier Ouest, in collaboration with Fashion Preview, organized a media tour centered around a refined Valentine’s Day theme. The curated, trend-forward itinerary highlighted seven iconic locations and new addresses along our commercial avenue.

AN INCREDIBLE ITINERARY

Welcome at Le Coffre Laurier
Our brand-new luxury thrift boutique and art gallery hosted the opening remarks, along with the unveiling of what’s new on Laurier Ouest for 2026.

Spoiler: 4 restaurants, 1 hotel, and a new fashion address.

Perfume Workshop at H Parfum
An expert-led workshop guiding guests in selecting the perfect fragrance from a curated selection of European imports.

Lingerie Fashion Show at LYLA — ERES Collection
A presentation of the latest trends and innovative technologies for a Valentine’s Day defined by both comfort and elegance.

Showcase of Three Exclusive Looks at Iris Setlakwe
Hosted in a brand-new location with a stunning interior, thoughtfully designed by the founder herself.

Men’s Fashion Show at Valerie Simon
Highlighting the Corneliani brand, home to the largest selection in Canada, along with a curated range of gift ideas for him.

Floral Workshop at Fleuriste Zen Le pouvoir des fleurs
An educational moment focused on learning how to create the perfect bouquet for your loved one.

Finale at ICONOGLACE
Privatized for the occasion, featuring a tasting of their most popular flavors, paired with divine focaccias from Restaurant Pizzaiolle, recently opened on Laurier.

Photos : JubalPicturer

Congratulations to our contest winners! Well deserved!

Three gift certificates from Optical Center, valued between $150 and $400
A weekend getaway in a Laurentians chalet, courtesy of Le Coffre

This evening would not have been the same without the involvement, generosity, and exceptional expertise of our merchants. Their enthusiasm and the quality of their offerings created a rich, inspiring, and truly authentic experience.

Thanks to them, Laurier Ouest shone in front of 30 women’s media outlets, each with a strong and vibrant voice, helping amplify the visibility of our local businesses and their unique stories.

Supporting local commerce means actively contributing to the vitality and radiance of our city.