Mile End Entrepreneurs
As part of the Plateau Mont-Royal Artère en chantier grant, we are proud to present seven portraits of entrepreneurs from the Mile End.
Credits : Élodie Pépin and Etienne Bay
Marco Mega – Novanta Café
For nearly ten years, Novanta has been celebrating the culture and flavours of Italy.
A versatile destination, it operates as a café, panini bar, and gourmet grocery, and has established itself as a true pillar of the local community.
An Italian Culinary Experience
Novanta is known for the authenticity and quality of its offerings. The kitchen features classic Italian specialties, from hot panini-pizzas and arancini to thoughtfully composed salads. The shelves of the gourmet grocery are stocked with high-quality imported Italian products.
This commitment to excellence extends to the coffee counter as well. Novanta’s Americano is frequently cited by local customers as one of the best in the city.
Marco and the Spirit of Novanta
During a recent meeting with Marco, we discussed the evolution of Novanta and the initiatives that bring the establishment to life—particularly its preparations for the festive season.
Each year, Novanta highlights cherished culinary traditions, such as importing panettones from Naples or Milan, offering customers festive products that also make perfect host gifts.
Novanta embodies entrepreneurial passion and Italian craftsmanship, offering a space where quality and tradition go hand in hand.
Marion Desmyttère – Lézard Créatif
For nearly nine years, Le Lézard Créatif has been much more than just a shop on Avenue Laurier Ouest: it is a refuge, a studio, and an essential neighbourhood business, brought to life by Marion and her team.
A Unique and Versatile Space
It is a bright, welcoming space where you can:
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Create at your own pace (children and adults alike find their refuge here).
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Discover and shop products by local artists.
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Simply take a coffee break.
Marion notes that the strength of Le Lézard lies in the vibrant energy of Laurier Avenue, the involvement of neighbourhood families, and the activities that bring together young and old.
Winter Treasures
For your holiday gift ideas, Marion recommends her artisanal favourites:
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Watercolours
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Hand-bound notebooks
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Creations by local artists
A dynamic address that helps Laurier Avenue shine! ✨
Dominick Juneau – Kabinet & Bar Datcha
Le Kabinet: A Must-Visit Address on Laurier Ouest
Since opening on Avenue Laurier Ouest, Le Kabinet has been much more than just a bar: it is a place of escape, connection, and music. Dominick and his team have created a one-of-a-kind space where the atmosphere evolves throughout the day—from laid-back moments to high-energy nights—while always maintaining a warm and festive vibe.
Surprising Cocktails and Bold Mixology
Le Kabinet is also known for its standout mixology. The cocktails are as inventive as they are delicious, with each glass offering a surprise for the palate. Exclusive creations and unexpected flavour pairings come together in an atmosphere where music blends seamlessly with the magic of taste.
The Perfect Spot for Your Events
Looking for an original venue for a office party or a night out with friends? Le Kabinet and its neighbour, Le Bar Datcha, are the perfect destination. Whether for a private booking, a semi-private event, or even an impromptu evening, the team is ready to meet all your needs.
Frédéric Gauthier – La Pastèque
La Pastèque: Stories That Stand the Test of Time
For 28 years, La Pastèque has been shining a spotlight on comics and children’s literature on the Plateau, including eight years on Laurier Ouest. Frédéric, co-founder, speaks with passion about this publishing house turned must-visit destination, where the joy of guiding readers has remained unchanged over the years.
An Inspiring and Light-Filled Space
La Pastèque is a welcoming space where visitors can:
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Discover comics, graphic novels, and children’s books.
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Explore the work of authors from here and abroad.
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Take the time to browse, chat, and receive thoughtful recommendations.
A place where readers of all ages always find a story that speaks to them.
A warm and inspiring neighbourhood bookstore that has helped Laurier Ouest shine for years.
Anabelle Berkani – Iconoglace
Iconoglace: A Summer Tradition That Brings a Smile
We met with Anabelle Berkani, the creator behind this sweet universe that first won over Rosemont. For her second location, Laurier Ouest was a natural choice—the street of her youth, filled with memories. Opening here feels a bit like coming home.
A 2026 Season to Watch Closely
This year is shaping up to be especially exciting at Iconoglace:
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One third of the menu completely revamped
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Reopening scheduled for March 29
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Laurier Ouest opens first… 10 days before Rosemont!
We’re already looking forward to revisiting the classics, discovering the new creations, and diving back into the Iconoglace universe.
A beloved gourmet address that has become a must on Laurier Ouest—an essential stop to celebrate the return of warm days! 🍦✨
Tanguy Renaudin – Optical Center
Optical Center: Seeing and Hearing the Neighbourhood Differently
We met Tanguy, a member of the Optical Center team, who shared the story of this location on Laurier West. Eight years ago, Optical Center arrived in Quebec, and this branch was among the first to open. Today, it’s considered the most beautiful in the network, a place where expertise and a warm welcome come together in the heart of the neighbourhood.
A Spot to Keep an Eye On
This year, Optical Center continues to take care of your eyes and ears with:
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Prescription and sunglasses, suited to every style
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Contact lenses and accessories for all needs
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Hearing aids and custom solutions to hear better
Laurier West wasn’t chosen by chance. With its cafés, bookstores, and independent shops, it’s a street where you can take your time to enjoy the neighbourhood on foot, making every visit a pleasant experience.
A must-visit on Laurier West, a stop you won’t want to miss to see and hear the best of the neighbourhood.