Valentine’s Day Media Tour

On January 22, in response to our members’ requests for winter programming, SDC Laurier Ouest, in collaboration with Fashion Preview, organized a media tour centered around a refined Valentine’s Day theme. This curated and trend-forward itinerary highlighted seven iconic locations and new addresses along our commercial artery.

What did it include? Here’s the itinerary:

Welcome at Le Coffre Laurier
Our brand-new luxury thrift boutique and art gallery, where opening remarks were delivered and the 2026 nouveautés on Laurier Ouest were unveiled.

Spoiler alert: four restaurants, one hotel, and a new fashion destination.

Perfume Workshop at H Parfum
A hands-on workshop led by experts, guiding guests in selecting the perfect fragrance from a curated selection of European imports.

Lingerie Runway at LYLA – ERES Collection
A presentation showcasing the latest trends and innovative technologies, offering a Valentine’s Day experience that blends comfort with elegance.

Showcase of Three Exclusive Looks at Iris Setlakwe
Hosted in a brand-new location with a stunning interior, thoughtfully designed by the owner herself.

Men’s Fashion Showcase at Valérie Simon
Highlighting the Corneliani brand—home to the largest selection in Canada—along with curated gift ideas for him.

Floral Workshop at Fleuriste Zen – Le Pouvoir des Fleurs
An educational moment dedicated to learning how to create the perfect bouquet for your loved one.

Finale at ICONOGLACE
Privatized for the occasion, featuring a tasting of their most popular flavors, paired with the divine focaccias from Restaurant Pizzaiolle, recently opened on Laurier.

This evening would not have been the same without the involvement, generosity, and exceptional expertise of our merchants. Their enthusiasm and the quality of their offerings created a rich, inspiring, and truly authentic experience.

Thanks to them, Laurier Ouest shone in front of 30 female media personalities, each as bold as they are influential, contributing to the visibility of our local businesses and the unique stories behind them.

Supporting local commerce means actively contributing to the vitality and visibility of our city.

Thank you to Optical Center for the giveaways!