A LOOK BACK : MILE END EN FÊTE
2nd edition ; 25th & 26th May
On May 25 and 26, Mile End vibrated to the rhythm of its second Mile End en Fête, organized by SDC Laurier O and the Mile End Business Association (AGAME). The festival transformed the neighborhood into an open-air party, bringing life to Saint-Laurent, Parc, Bernard, St-Viateur, Fairmount and Laurier West streets.
Headquarters
Two hotspots served as centers of activity for the festivities:
- Desjardins HQ, set up in the iconic Laurier Avenue car wash, offered entertainment and information about the event.
- PA HQ, in the Ubisoft parking lot at the corner of Saint-Dominique and Saint-Viateur, was a focal point for visitors.
Laurier Ouest: At the heart of the entertainment
Laurier West street, between Saint-Laurent and Clark, was closed for the official opening of the Caserne 30 firefighters’ museum. Visitors admired vintage fire trucks and tried out a fire simulator. They also enjoyed a BBQ and discovered promotional merchandise featuring the fire station.
Art, Culture and Festivities
The festival featured mural art by artist Ankh One. He created the work “Les portes du temps” on the walls of Lio Fratelli and Optical Center, on the corner of Laurier Ouest and Saint-Urbain.
In addition, the varied program attracted young and old with musical performances. Live painting sessions for kids at PA HQ. Beer tastings by the Dieu du Ciel brewery. Costume workshops by Extravaganz’arts rounded out the event.
Discovery Passport
Festival-goers could pick up a Discovery Passport at both event HQs. This ensured that they didn’t miss out on any of the activities and promotions offered by participating businesses.
The passport also enabled them to follow the official program and take advantage of the various offers in the neighborhood.
Acknowledgements
Many thanks to all of you for coming to Mile End en fête. Nearly 15,000 of you tapped your feet and enjoyed the festivities! Thanks to our partners PA, Ubisoft, Desjardins, Ville de Montréal and Dieu du Ciel, as well as to all the business owners of SDC Laurier and the members of AGAME.
We’d also like to thank Ruba Ghazal, MNA for Mercier and Rachel Bendayan, MNA for Outremont, Pop Montréal, Boucherie Chez Vito, Mandy’s, Duvernois, Home Hardware du Parc, Zoubris, Bagel St-Viateur and Les Centres Masliah.
and finally the team :
- Cynthia Moreau (Présidente, AGAME)
- Gabriel Dallaire (Directeur général, SDC Laurier)
- Gunther Gamper (Coordination-Programmation)
- Alie-Clarence Dupuis (Logistique-Aménagement)
- Roxana Ionas (Coordonnatrice générale, AGAME)
Until next year!
THE MILE END EN FÊTE IS THE INITIATIVE OF SDC LAURIER OUEST AND OF L’AGAME | ASSOCIATION DES GENS D’AFFAIRES DU MILE END